“ Many people happily eat the same foods for breakfast day after day, yet seek more variety in the foods they eat for lunch and dinner.“ But why? Carey K. Morewedge [pictured] who is a Professor of Marketing and Everett W. Lord Distinguished Faculty Scholar in the Questrom School of Business at Boston University, US […]
Tag: breakfast
The breakfast-cereal bat comes to roost at the museum
The pipistrelle bat (Pipistrellus pipistrellus) that made headlines (and this blog) in Germany last November, after the Chemisches und Veterinäruntersuchungsambt (CVUA-Stuttgart) reported its find in a box of breakfast cereals, is in the news again. The mummified insectivore is now a registered specimen (NMR 9990- 03109) in the Natural History Museum of Rotterdam, the Netherlands. […]
RARE (MRI) experiments scan cereals with milk.
Only a handful (or less) of scientific investigators have ever utilised MRI techniques to track hydration in milky breakfast cereals.But a team of experimenters from Madrid (in collaboration with Nestlé, Switzerland) have done just that. They were working on the basis that : “When they are soaked in milk, they may present lost [sic] of […]
Die Fledermaus in the breakfast cereal
Chemischen und Veterinäruntersuchungsämter (CVUA) in Stuttgart, Germany, issued a report about a recent investigation. Translated (automatically, by Google) into English, it begins: Surprise at breakfast A report from our laboratory work Consumers found mummified bat in wholegrain wheat flakes A curious appeal trial was recently presented to us: consumers had in their “mini Zimties whole […]
Ig Nobel Night Big Event in The Netherlands
We are delighted to announce that on Ig Nobel Night (Thursday, September 20, 2012) there will be a grand, middle-of-the-night event in the Netherlands, at a beautiful theater, the Stadsgehoorzaal (pictured here), in the city of Leiden. It begins at 11:00 pm (Leiden time) with live appearances by several Dutch Ig Nobel Prize winners and other […]
Scientists Gain Insights into and with Cereal Flakes
After generations of humans had been pouring cows’ milk onto breakfast cereal flakes and then pouring that milk/flake mixture into themselves, a researcher named Luigi Degano fed breakfast cereal to 21 cows in Italy. Degano wanted to see how this might affect the milk that later issued from the cows. Degano, based at the Istituto Sperimentale Lattiero […]