“ Many people happily eat the same foods for breakfast day after day, yet seek more variety in the foods they eat for lunch and dinner.“ But why? Carey K. Morewedge [pictured] who is a Professor of Marketing and Everett W. Lord Distinguished Faculty Scholar in the Questrom School of Business at Boston University, US […]
Tag: pleasure
How Music Can Be Used to Torture People
This study suggests that music can be a double-edged sword: “Pathways to Music Torture,” Morag Josephine Grant, Transposition. Musique et Sciences Sociales, vol. 4, 2014. The author explains: “Forms of music torture that are discussed in the article include exposure to loud music, forced singing, and the use of music in connection with other forms […]
The pleasure of being nasty
Dr. Klaus Abbink (pictured) of Monash Business School has (along with colleague Prof. Dr. Abdolkarim Sadrieh) experimentally examined the question of pleasure derived from deliberate nastiness – specifically with regard to joy-of-destruction. “In the joy-of-destruction game that we introduce, players can burn each other’s money, but we have removed all conventional reasons to do so. […]