“ Many people happily eat the same foods for breakfast day after day, yet seek more variety in the foods they eat for lunch and dinner.“ But why? Carey K. Morewedge [pictured] who is a Professor of Marketing and Everett W. Lord Distinguished Faculty Scholar in the Questrom School of Business at Boston University, US […]
About: Martin Gardiner
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- http://wikenigma.org.uk
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- Curator : Wikenigma - an Encyclopedia of Unknowns
Posts by Martin Gardiner:
Should shopping carts be more like wheelbarrows? [marketing study]
Supermarket shopping carts (trolleys) tend to have horizontal handles – would people buy more things if the handles were parallel – like a wheelbarrow? New research from City University of London and the University of Innsbruck suggest that the answer could be ‘yes’. In an experimental study : “supermarket shoppers purchased more products and spent […]
Canine Co-leadership Actorhood in Organizations [dog study]
“Dogs are mostly ignored by organization theory despite the existence of a rich literature on human–animal studies that helps theoretical extension in the direction of organization studies.” Professor Miguel Pina e Cunha [pictured] along with colleagues Arménio Rego and Iain Munro show : “why and to what extent dogs are important actors in the lives […]
Organizations and food [study]: “Overweight Organizations”
The original meaning of the word ‘corporation’ strongly hints at the idea that a firm can be regarded, in some ways (including, on occasion, legally) as a ‘person’. Could the idea of corporality be expanded to include ‘organizations’? If so, what if they eat too much – or too little? Professor Miguel Pina e Cunha […]