This week’s two-deviant passive oddball paradigm study of the week is:
“Personal significance is encoded automatically by the human brain: an event-related potential study with ringtones,” Anja Roye, Thomas Jacobsen, Erich Schröger, European Journal of Neuroscience, vol. 26, no. 3, August 2007, pages 784–790. The authors, at the University of Leipzig, explain:
“In this human event-related brain potential (ERP) study, we have used one’s personal – relative to another person’s – ringtone presented in a two-deviant passive oddball paradigm to investigate the long-term memory effects of self-selected personal significance of a sound on the automatic deviance detection and involuntary attention system.”
UPDATE (JUNE 24, 2013). Dr. Roye emailed us to say “I found one of my articles cited at improbablecom.wpcomstaging.com This is fine -although the highlights you made don’t make any sense to me or made me lough.” In her note, Dr. Roye also said that she does not want her photo posted. We immediately removed her photo from this blog item.
BONUS:
“What is the specificity of the response to the own first-name when presented as a novel in a passive oddball paradigm? An ERP study,” Jean-Baptiste Eichenlaub, Perrine Ruby, and Dominique Morlet, Brain Research, 1447 (2012): 65-78.