This week’s two-deviant passive oddball paradigm study of the week is: “Personal significance is encoded automatically by the human brain: an event-related potential study with ringtones,” Anja Roye, Thomas Jacobsen, Erich Schröger, European Journal of Neuroscience, vol. 26, no. 3, August 2007, pages 784–790. The authors, at the University of Leipzig, explain: “In this human […]