Risk-taking Ig Nobel winner sponsors a prize for risk

Lloyds of London, is sponsoring a prize for “the science of risk”. The Lloyds web site says:

The Science of Risk Prize Information Booklet 2011 can be found here.

The 1992 Ig Nobel Prize in economics was awarded to “the investors of Lloyds of London, heirs to 300 years of dull prudent management, for their bold attempt to insure disaster by refusing to pay for their company’s losses.