“The effect odor has on a consumer’s experience of the product is still not yet understood.” Prompting investigators at Delft University of Technology in the Netherlands to set up two experiments in order to clarify the possible influences of odor on consumer goods. Their research took an unusual approach, centring around what they call ‘incongruent […]
Tag: smell
Experimental smells for the audience
Scent of Mystery, a movie released in 1961, became a de facto psychology experiment by unleashing smells into the air. Commentator Jim Donahue remarked, years later, that “indeed, most movies stink to this day”. (Thanks to investigator Rose Fox for bringing this to our attention.)
Smells ethical, or so they say
People are unconsciously fairer and more generous when they are in clean-smelling environments, according to a …study led by a Brigham Young University professor. The research found a dramatic improvement in ethical behavior with just a few spritzes of citrus-scented Windex. Katie Liljenquist, assistant professor of organizational leadership at BYU’s Marriott School of Management, is […]