Phrasing something a different way can flip its apparent meaning. Here’s an example. A press release begins by saying this: “Adults over 50 who sleep for five hours or less per night have a greater risk of developing more than one chronic disease…” Now re-phrase that — in a way that is equally true — […]
In the category of everything-eventually-becomes-its-opposite comes this report in the Guardian: McDonald’s is hardly an ideal dining location for anyone struggling to stay slim. But the fast food chain scored a PR coup today when Weight Watchers agreed to endorse some of its products in New Zealand – a move met with outrage by nutritionists […]