Tiger Woods, the celebrated professional golfer, was in a car crash in 2020. This was his second widely-reported major smash-up. After the first crash—in 2009—economists calculated some of the economic knock-on costs to companies that had paid Woods to endorse them or their products and services. They reported details in a study: “Shareholder Value Destruction […]
Tag: golf
Holes around holes of little or no benefit in golf putting [new study]
The Ebbinghaus illusion (a.k.a. Titchener circles) is a robust optical illusion discovered more than 100 years ago. Two identically-sized* circles are presented, one is surrounded by large circles, the other by small circles. The one surrounded by small circles looks bigger. In 2012, a research group from Purdue University, the Max Planck Institute and the […]
Golfer’s Yips Mitigator [new patent]
What are ‘The Yips’ – and what, if anything, can be done about them? “Certain golfers may experience a phenomenon called `yips.` The term `yips` or `the yips` refers to a condition known as focal dystonia. Athletes affected by the yips demonstrate a sudden, unexplained loss of previous skill. The condition may occur suddenly and without […]
Sports Celebration Injuries – update
If you thought that ‘Score Celebration Injuries’ (SCIs) were restricted to soccer players – think again. A 2017 report in The Journal of Sports Medicine and Physical Fitness, 57(3 ): 267-71, reviews the medical literature on the subject, reporting that of the 62 SCIs that they found, only 22 involved professional soccer players. “A total […]