From New Scientist‘s Feedback column: On a visit to the South Lakes Wild Animal Park near Dalton-in-Furness on the fringes of the UK’s Cumbrian mountains, Karl Turner’s 6-year-old daughter Jessica was rather bemused by a sign she spotted, which read: “There is nothing currently in this area”. After pondering this for a moment, she commented, […]
Tag: Feedback
Beware! Feeble warning signs!
From New Scientist‘s Feedback column: LIKE reader Jerry Huxtable, Feedback is puzzled by the proliferation of feeble warning signs. Jerry points to a sign on a door at London’s Paddington train station with a yellow and black warning triangle and exclamation mark next to the legend “Low Voltage”. He also cites the Hilton hotel in […]
The puzzling world of virtual snacks
From New Scientist‘s Feedback column: Michael Harvey tells us he is munching from a packet of Walkers Thai sweet chilli flavour crisps (chips, transatlantically). The packet proudly proclaims: “made with real ingredients”, and Michael wonders what the alternative is. Within the hour Paul Gardner writes with an answer, inspired by a packet of poppadoms from […]
Why they make products smell
From New Scientist‘s Feedback column: HAVE you wondered why manufacturers have taken to adding scents to more and more consumer products – including car tyres (28 March 2009)? If so, a study in the US Journal of Consumer Research, has this answer: “Product scent may be particularly effective at enhancing memory for product information as […]