Why they make products smell

From New Scientist‘s Feedback column: HAVE you wondered why manufacturers have taken to adding scents to more and more consumer products – including car tyres (28 March 2009)? If so, a study in the US Journal of Consumer Research, has this answer: “Product scent may be particularly effective at enhancing memory for product information as […]

Smells ethical, or so they say

People are unconsciously fairer and more generous when they are in clean-smelling environments, according to a …study led by a Brigham Young University professor. The research found a dramatic improvement in ethical behavior with just a few spritzes of citrus-scented Windex. Katie Liljenquist, assistant professor of organizational leadership at BYU’s Marriott School of Management, is […]