Nothing, to sneeze at: How to create a press release from nothing

Most news reports about science and medicine come from press releases, some of which contain a colorful statement and some padding, but no actual news. This press release from Texas A&M University shows how that’s done at the highest professional level: Can you sneeze with your eyes open? …David Huston, MD, associate dean of the Texas A&M College of […]

Disambiguating the Lessons from the Ambiguous-Colored Dress

Many will recall the intense Feb. 2015 internet and media storm around the ‘is-it-black/blue’ or ‘is-it-white/gold’ Tumblr dress photo. It’s now become the focus of an international group of colour scientists, who have performed the first [we believe] laboratory-based study centering around the famous photo. The team, from the universities of Granada and Extremadura in […]

Improbable Research