‘Necro Advertising’ – the pros and cons [new study]

They are known, in advertising circles as ‘Delebs’ (deceased celebrities) . . . “Unbeknown to them, Marilyn Monroe, Audrey Hepburn, Steve McQueen and Gene Kelly, among others, recently presented products in ads for high- and low-equity brands.” A new paper in the Journal of Business Ethics describes experiments which have, for the first time, examined […]

Dead salmon, again in the service of science

Just a few years after dead salmon helped neuroscientists analyze data more carefully, other dead salmon are helping other scientists better understand how trees grow. The neuroscience salmon figured in the Ig Nobel Prize-winning study “Neural correlates of interspecies perspective taking in the post-mortem Atlantic Salmon: An argument for multiple comparisons correction,” Craig M. Bennett, Abigail […]

Update on Association of Dead People’s Award-winning Founder

Lal Bihari, who founded the Association of Dead People, is back in the news (and he’s still, again, alive). Outlook India magazine reports, with the headline “In UP’s Azamgarh, ‘Living Dead’ Have A Long Legal Battle To Fight“: … At age 21, Lal Bihari applied for a loan to start a business. The bank wanted […]

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