What might be the advantages of “square” cigarettes? In 1999, the US tobacco company R.J Reynolds employed the Opinion and Marketing Research firm Delta Research to investigate. Participants of two “Consumer Idea Generation” (CIG) focus groups from Indianapolis were paid $35 each (plus dinner) to list (amongst other things) possible advantages of “Square” cigarettes. The findings : […]
About: Martin Gardiner
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Posts by Martin Gardiner:
Embodying a new cross-sectional paradigm for a smokable rod [square cigarettes patent]
“A cigarette typically is employed by a smoker by lighting one end thereof and burning the tobacco rod. The smoker then receives mainstream smoke into his/her mouth by drawing on the opposite end (e.g., the filter end) of the cigarette.” – explains a patent granted to Big Tobacco giant R.J. Reynolds. U.S. patent 7,967,018 B2, […]
Canine Cleanroom Suit [patent]
“It is desirable that dogs that perform jobs in restaurants, hospitals or other health care facilities, and manufacturing areas wear distinctive garments to indicate that they are service dogs and not unauthorized pets. Such garments are preferably also protective for the dogs and for the facility.” United States Patent 7975656 , assigned to Californian inventor […]
‘Centrifugal Bed Rotator’ [new patent]
Inventor Vern Ader has just been granted (Aug 10th 2021) a full US patent for his ‘Centrifugal Bed Rotator’. The new invention is a progressive development of his Gym & Rehabilitation System Designed for Space – in that it can centrifuge not just one, but two people at the same time. The present invention provides […]