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PR statement of the week: Trust! (by Twist)

December 17, 2014 Marc Abrahams

This week’s PR Statement of the Week appears in a press release issued by Mary-Ann Twist of the Journal of Consumer Research:

The statement is:

The authors found that trust in feelings influences the degree to which people believe that their feelings provide trustworthy information.

BONUS (from a year ago): The ever-intriguing Twist of Consumer Research

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