Rolf Zwaan [pictured here], writing in his blog, explains how his (and colleagues’) Ig Nobel Prize-winning study, “Leaning to the Left Makes the Eiffel Tower Seem Smaller: Posture-Modulated Estimation,” came about:
In a previous post I alluded to the fact that I had produced an amusing title a few years ago for an article that was published in Psychological Science (it was intended as a parody on the article titles in that journal). I also mentioned that that article won the Ig Nobel Prize for psychology last year. This prize is awarded for “research that first makes you laugh and then makes you think.”I thought it might be interesting to describe the creative process behind this paper. I’ll start by saying that I was not a creative force behind the paper, so I’m describing it as a participant observer.