Rolf Zwaan [pictured here], writing in his blog, explains how his (and colleagues’) Ig Nobel Prize-winning study, “Leaning to the Left Makes the Eiffel Tower Seem Smaller: Posture-Modulated Estimation,” came about: In a previous post I alluded to the fact that I had produced an amusing title a few years ago for an article that was published in Psychological Science (it was intended as […]