In 2016, Prof. Dr. Georg Felser of Harz University of Applied Sciences, Germany, undertook a unique research study aimed at establishing whether everyday objects can be somehow be imbued with ‘sexiness’ in order to enhance returns in advertising campaigns. His experimental study found that, yes, they can – even if the object is paper clip. […]
Tag: sexy
The Librarian is No Longer a Loveless Frump, Data Suggest
Librarians of today may benefit from this re-analysis of old data: “Loveless Frump as Hip and Sexy Party Girl: A Reevaluation of the Old-Maid Stereotype,” Katherine C. Adams, The Library Quarterly, Volume 70, Number 3 | Jul., 2000. “As computer technology prompts educators and practitioners within Library and Information Science (LIS) to redefine their profession, the […]
Sexy, in a word (in a title)
Investigator Sarah Keedy asks: This article has the term “Sexy” in the title which is utterly not borne out whatsoever in the text (except maybe to people who really care about this topic, of whom I am not one), nor is the term FOUND anywhere else in the text, suggesting it is not even a […]