‘Sentiment mining’ – i.e. trying to gauge the Public’s attitude towards an institution, product, firm (etc. etc.) though automatic analysis of Social Media posts (etc. etc.) is now considered an essential tool for market researchers and ‘reputation managers’. But there are problems. One of which is sarcasm. Given its prevalence, serious errors can be introduced […]
A sarcastic tweet detection algorithm
Is it possible to build a sarcasm detector classification algorithm for Twitter tweets? This was the question facing Christine Liebrecht, Florian Kunneman and Antal van den Bosch at the Centre for Language Studies, Radboud University, Nijmegen, The Netherlands, in 2013. And the answer, in broad terms, was found to be ‘yes’ – in fact the […]
Delivering sarcasm? Which ear to use?
Q. If you’re going to make a sarcastic remark to someone, which of their ears should be targeted to elicit the swiftest response? As a result of a recent experimental study, a research team from the Department of Psychology, Washburn University, US, the Department of Psychology, University of Kansas, US, and the Department of Psychology, […]
Is sarcasm the highest form of intelligence?
Well, is sarcasm the highest form of intelligence? According to a new study in the journal Organizational Behavior and Human Decision Processes, it may be. The study, called “The highest form of intelligence: Sarcasm increases creativity for both expressers and recipients“, was published by Li Huang, Francesca Gino, and Adam Galinsky. [CAUTION: A different, also recent, study […]
Automatic Sarcasm Recognizer – “yeah right”
The Signal Analysis and Interpretation Laboratory (SAIL) at the University of Southern California, US, is one of the few, perhaps the only human-centered information processing lab to have built and tested an ‘Automatic Sarcasm Recognizer’. Lab director Professor Shrikanth (Shri) S. Narayanan and colleagues started out with the premise that : “Sarcasm, also called verbal […]