Ig Nobel-winning research could, maybe, save McDonald’s from ‘Minions’ lawsuits

The Associated Press reports: McDonald’s receives complaints about ‘Minions’ toys using curse words by Marley Jay, The Associated Press Published Friday, July 10, 2015 NEW YORK — McDonald’s swears up and down that the little yellow “Minions” Happy Meal toy is speaking only nonsense words and not something a little more adult. Experts say the […]

Word of the day ‘Re-McDonaldization’

Preamble : An Improbable attempt at an etymological background: • McDonaldization : (noun) The process by which a society (or part thereof) takes on some of the characteristics of a fast-food restaurant. • De-McDonaldization : (noun)  The process by which a society (or part thereof) reverts back from displaying some of the characteristics of a […]

Improbable Research