The Foreign Press Center of Japan [FPCJ] televised this special preview [in both Japanese and English] of the Ig Nobel Prize events, and discusses their place in Japanese Society. The FPCJ’s accompanying announcement says: The FPCJ invited Prof. Kiyoshi Furusawa, Specially Appointed Associate Professor, Science Communication Office for Liberal Arts [SCOLA], College of Science, Rikkyo […]
Tag: Japan
Celebrating Japan’s bright Ig Nobel winning streak
“One bright spot amid the gloom surrounding the state of scientific research in Japan is the fact that the nation keeps winning the Ig Nobel Prize, a parody of the Nobel Prize, whose aim is to “honor achievements that first make people laugh, and then make them think.” Japanese scientists have been among the Ig […]
Cuteness as Soft Power
Cuteness can be powerful on a national level and also internationally, according to this study: “Soft Power: ʻCute Culture’, A Persuasive Strategy in Japanese Advertising,” Oana-Maria Bîrlea, TRAMES, A Journal Of The Humanities And Social Sciences, 2023, pp. 311–324. The author [pictured here] explains: “The article addresses the ways in which soft power is used […]
Japan’s Ig Nobel Prize Winners, Celebrated
Nippon.com is running an ongoing series of profiles of Ig Nobel Prize winners. They say: ‘The Ig Nobel Prize recognizes scientific research that “makes people laugh and then makes them think.” Japanese researchers have consistently been among its recipients since 2007, including a Bandai employee who won the illustrious prize for developing the Tamagotchi and […]



