“Creativity of Japanese Researchers as Seen through the Ig Nobel Prize”

The Foreign Press Center of Japan [FPCJ] televised this special preview [in both Japanese and English]  of the Ig Nobel Prize events, and discusses their place in Japanese Society. The FPCJ’s accompanying announcement says: The FPCJ invited Prof. Kiyoshi Furusawa, Specially Appointed Associate Professor, Science Communication Office for Liberal Arts [SCOLA], College of Science, Rikkyo […]

Cuteness as Soft Power

Cuteness can be powerful on a national level and also internationally, according to this study: “Soft Power: ʻCute Culture’, A Persuasive Strategy in Japanese Advertising,” Oana-Maria Bîrlea, TRAMES, A Journal Of The Humanities And Social Sciences, 2023, pp. 311–324. The author [pictured here] explains: “The article addresses the ways in which soft power is used […]

Improbable Research