Instruction for those who would behave too rationally

Ig Nobel Prize winner Dan Ariely is teaching a new online course called “A beginner’s guide to irrational behavior.” Perhaps irrationally, it’s free. Ariely and colleagues Rebecca L. Waber, Baba Shiv, and Ziv Carmon were awarded the 2008 Ig Nobel Prize in medicine for  demonstrating that high-priced fake medicine is more effective than low-priced fake medicine. [REFERENCE: “Commercial Features of Placebo […]

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