Noseworthy on Contagion Effects of Celebrity Memorabilia (study)

What do Britney Spears’ (chewed) bubble gum, Bernie Madoff’s footstool and Lady Gaga’s fake fingernail have in common? They’ve all been sold at celebrity memorabilia auctions. Professor Theodore J. Noseworthy [pictured] is an expert on the so-called ‘contagion’ effects of such celebrity memorabilia, and says (in a Schulich.School of Business press release on the subject) […]