“[…] people can make some pretty odd inferences about the behaviour of people known to have purchased celebrity memorabilia,”
“For example, if someone were to buy a jacket previously owned by convicted fraudster Bernard Madoff and then behaved in an honest way, such as returning a lost wallet with money intact to the owner, they would be judged to be even more morally exemplary than their behaviour indicated.”
See: How inferred contagion biases dispositional judgments of others , Journal of Consumer Psychology, Volume 27, Issue 2, April 2017, Pages 195-206.
Note: The paper mentions that :
“[…] people are willing to pay more for George Clooney’s sweater as long as it has not since been dry-cleaned.“ citing Newman et al., 2011 – but Improbable has so far been unable to find any mention of George Clooney in the paper.