Hospital study pushes the buttons of bacteria-phobes

Canadian elevator buttons just might hold the key to a return in popularity for the “anti-microbial” cleaning products industry. Recently, three doctors in Toronto wrote a little study about the bacteria they found on hospital elevator buttons. The great washed public, reading that report (or scary reports about that report — maybe scarier than the one you are reading right […]

Civil Inattention – it exists (in elevators and elsewhere)

The clip shows Peter Sellers and fellow actors attempting (and failing) to portray an extreme example of ‘Civil Inattention’ (C.I.) in an elevator [a ‘lift’ UK]. C.I. was first formally described by the late professor Erving Goffman in ‘Behavior in Public Places: Notes on the Social Organization of Gatherings‘ (The Free Press, New York, 1963.) […]