Hospital study pushes the buttons of bacteria-phobes

Canadian elevator buttons just might hold the key to a return in popularity for the “anti-microbial” cleaning products industry.

Recently, three doctors in Toronto wrote a little study about the bacteria they found on hospital elevator buttons. The great washed public, reading that report (or scary reports about that report — maybe scarier than the one you are reading right now), might develop a renewed yearning for products that claim to wipe out scary bugs.

So-called bacteria-killing soaps, lotions, and other cleaners no longer have the glow of robust commercial enthusiasm they enjoyed, for a time…

So begins another Improbable Innovation nugget, which appears in its entirety on BetaBoston.