The “Unclassified Ads” section of the magazine (Annals of Improbable Research) offers a marketplace for unusual items.
Tag: ads
TV commercial ‘zapping’ – its driving factors (study)
If you’re in the business of advertising – especially TV advertising – you might be keen to identify the driving factors behind so-called ‘zapping’ (viewers changing channels with the specific intent of avoiding commercial breaks) A 2017 study in the Journal of Advertising Research presents an extensive analysis of the subject and pinpoints a ‘significant […]
For social scientists: Two advertisements
Anthropologists, psychologists, and other ists can study these two advertisements for clues about the human condition: 1. Do It Yourself Cartoon Kit [background]: [vimeo]76495913[/vimeo] 2. PowerPencils (thanks to investigator Vaughn Tan for bringing this to our attention) [background]: BONUS: Bob Godfrey’s Do-It-Yourself Animation Show: Terry Gilliam BONUS: Artisanal pencil sharpening
Surgical journal’s surgical exploration of medical ads
Many medical journals sport attractive ads. Many of these ads supply information to back up their claims (or will supply information, if you ask the advertiser for it). To what extent does that info actually support what the ad says? This study took a bit of a look into the question: “Claim Validity of Print […]