TV commercial ‘zapping’ – its driving factors (study)

If you’re in the business of advertising – especially TV advertising – you might be keen to identify the driving factors behind so-called ‘zapping’ (viewers changing channels with the specific intent of avoiding commercial breaks) A 2017 study in the Journal of Advertising Research presents an extensive analysis of the subject and pinpoints a ‘significant […]

For social scientists: Two advertisements

Anthropologists, psychologists, and other ists can study these two advertisements for clues about the human condition: 1. Do It Yourself Cartoon Kit [background]: [vimeo]76495913[/vimeo] 2. PowerPencils (thanks to investigator Vaughn Tan for bringing this to our attention) [background]: BONUS: Bob Godfrey’s Do-It-Yourself Animation Show: Terry Gilliam BONUS: Artisanal pencil sharpening