Jaunty Jargon Recitation: Construal Level

This week’s pick for a chunk of jaunty jargonian text — fun to recite aloud at posh parties and in swanky restaurants — is the abstract of a study just published in the Journal of Consumer Research: “When Does a Higher Construal Level Increase or Decrease Indulgence? Resolving the Myopia versus Hyperopia Puzzle,” Ravi Mehta [pictured here], Rui […]

Improbable Research