This is the first study to investigate the investment properties of LEGO as an alternative asset class from micro- and macro-financial perspectives that overcomes many survivorship bias limitations prevalent in earlier research.
Explains author Savva Shanaev of Northumbria University, Newcastle, UK, in a 2020 paper for the Journal of Risk Finance, Volume 21 Issue 5.
The research found that between 1966 and 2018, those investing in LEGO sets would have gained a modest 1.20% inflation-adjusted return per annum.
However, the defensive properties of LEGO are considerable, as including 5%–25% of LEGO in a diversified portfolio is beneficial for investors with varying levels of risk aversion.
See : Children’s toy or grown-ups’ gamble? LEGO sets as an alternative investment