Burgeoning British appreciation of pseudo-profound bullshit

A new book—Business Bullshit, by André Spicer—follows in the tradition of the study that won the 2016 Ig Nobel Peace Prize. That Ig Nobel Prize was awarded to Gordon Pennycook, James Allan Cheyne, Nathaniel Barr, Derek Koehler, and Jonathan Fugelsang for their scholarly study called “On the Reception and Detection of Pseudo-Profound Bullshit.” They published that study in the research journal […]

Improbable Research