Vapid Load of Jargon: Thought Leadership

Today’s Vapid Load of Jargon is the sentence:

“Too many so-called thought leaders are just parroting what they’ve read or heard, whereas a true thought leader espouses.”

We found this Vapid Load of Jargon on a web page called “Thought Leadership.” The sentence is said to be written by Gary Bertwistle, who is described as a “multiple author of books.” “Multiple author” is an unusual profession. One of Mr. Bertwistle’s books is called What Made You Think of That?.

The Thought Leadership page itself is said to be written by Craig Badings [pictured here].

Mr. Badings writes that Thought Leadership is:

“a particular area of passion for me.”

You, the reader, may be confused about that phrase. Is the emphasis intended to be on the word “passion”, or on the word “me”? The answer to that question lies, so to speak, at the heart of Thought Leadership.