Car salesmen and psychology profs

A psychology professor is helping his profession share the same level of public esteem enjoyed by car salesmen. A press release from Chevrolet announces:

The mathematical formula has been developed for car brand Chevrolet as part of a handshake training guide [1, 2] for its staff to prepare them ahead of the launch of the new 5 Year Promise offer, which aims to offer peace of mind and reassurance to its customers.

Professor Geoffrey Beattie [pictured here], Head of Psychological Sciences at the University of Manchester, who devised the formula comments: “The human handshake is one of the most crucial elements of impression formation and is used as a source of information for making a judgement about another person.”

(Thanks to investigator Kristine Danowski for bringing this to our attention.)