When people walk into a cinema, where do they choose to sit? The question has vexed several brain researchers.
The topic arose in Bulgaria. Bulgarian cinema receives less global attention than its counterparts in other developed countries. Bulgarian cinema audiences receive correspondingly little scrutiny. This attention deficit was addressed, slightly, in the year 2000, when George B Karev, of the Bulgarian Academy of Sciences, did a study called Cinema Seating in Right, Mixed and Left-Handers….
So begins this week’s Improbable Research column in The Guardian.