The title of this study about “customers infecting other customers” is, in a sense, itself rather infectious: “Third Party Customers Infecting Other Customers for Better or for Worse,” Alastair G. Tombs, Janet R. McColl‐Kennedy, Psychology and Marketing, vol. 30, no. 3, March 2013, pp. 203-293. The authors, at the University of Queensland, explain: “In this […]
Tag: title
A scholarly look at scholars’ amusing study titles
Rolf Zwaan (co-author of the Ig Nobel Prize winning study “Leaning to the left makes the Eiffel Tower seem smaller: Posture-modulated thought“) is blogging about at amusing titles given to scholarly studies. He looks especially at his own field: I culled amusing titles from the 2003-2012 issues of Psych Science. It was not always easy to […]
Non-Newtonian sink flow cusps self-quibble
“Instead of in general in particular it should say in particular. Instead of sharp cusps it should say non-axisymmetryc cusps.” So say authors of the study Non-Newtonian sink flow cusps Authors: Diego Samano, Roberto Zenit arXiv:0910.3269 BONUS QUESTION: Did they commit a spelling error with the word “axisymmetryc”?
Asperger’s Syndrome for Dummies
You might wonder if there are lots of complaints about the title of this book: Asperger’s Syndrome For Dummies. You might wonder how the title is meant to be parsed. You might wonder who buys the book, and for what reasons. You might wonder all sorts of things.