What’s in a title? “Customers Infecting Other Customers”

The title of this study about “customers infecting other customers” is, in a sense, itself rather infectious: “Third Party Customers Infecting Other Customers for Better or for Worse,” Alastair G. Tombs, Janet R. McColl‐Kennedy, Psychology and Marketing, vol. 30, no. 3, March 2013, pp. 203-293.  The authors, at the University of Queensland, explain: “In this […]