Building (in part) on previous research into the potential benefits of superfluous apologies, researchers Alice Lam, Randy Hsu and Ivan Lobachev of the Department of Electrical and Computer Engineering, University of British Columbia, Canada, decided to investigate whether it might be possible to increase phone users’ “emotional connection” with their phone, by nudging them to […]
Tag: sorry
Superfluous apologies – an easy-to-use tool for social influencers?
Superfluous Apologies have been defined as : “Expressions of regret for an undesirable circumstance that is clearly outside of one’s control.” That’s according to the Decision Processes Lab at the Operations, Information and Decisions Department, The Wharton School, The University of Pennsylvania, US, which has recently found, by experiment, that : “Superfluous apologies represent a […]