Chemistry perfume PR innovation: In the future, “better” means “more”

Under a new interpretation — call it, perhaps, “The Belfast Interpretation” — more means better. To see how this works, read a publicity release issued by Queen’s University Belfast with the headline “Queen’s scientists develop first perfume which smells better the more you sweat“: Researchers in the Queen’s University Ionic Liquid Laboratories (QUILL) Research Centre have developed a […]

Boar Taint Smells Different to Different People, Probably

What smells like boar taint to you might not smell like boar taint to other people, suggests this study: “How olfactory acuity affects the sensory assessment of boar fat: A proposal for quantification,” Johanna Trautmann, Jan Gertheiss, Michael Wicke, Daniel Mörlein [pictured here], Meat Science, Volume 98, Issue 2, October 2014, Pages 255–262. The authors, […]

Smellizing Cookies and Salivating

This month’s Smellizing Study of the Month is: “Smellizing Cookies and Salivating: A Focus on Olfactory Imagery,” Aradhna Krishna [pictured here], Maureen Morrin, and Eda Sayin, Journal of Consumer Research, epub 2014. The prolific Mary Ann Twist issued a press release about it: Fashion magazines come pre-loaded with scratch-and-sniff panels for perfume and aftershave, but what […]

Improbable Research