Smellizing Cookies and Salivating

This month’s Smellizing Study of the Month is: “Smellizing Cookies and Salivating: A Focus on Olfactory Imagery,” Aradhna Krishna [pictured here], Maureen Morrin, and Eda Sayin, Journal of Consumer Research, epub 2014. The prolific Mary Ann Twist issued a press release about it: Fashion magazines come pre-loaded with scratch-and-sniff panels for perfume and aftershave, but what […]