Product Contagion: Changing Consumer Evaluations Through Physical Contact with Disgusting Products, Journal of Marketing Research, Andrea C. Morales and Gavan J. Fitzsimmons, vol. 44, May 2007, pp. 27283 (http://dx.doi.org/10.1509/jmkr.44.2.272). (Thanks to Julia Lunetta for bringing this to our attention.) The authors explain: This research demonstrates the strong influence of disgust in a consumer context. Specifically, […]
Tag: Review Articles
Blue Eyes Glued on Blue-Eyes
Why Do Blue-Eyed Men Prefer Women with the Same Eye Color? Bruno Laeng, Ronny Mathisen and Jan-Are Johnsen, Behavioral Ecology and Sociobiology, vol. 61, 2007, pp. 37184( http://dx.doi.org/10.1007/s00265-006-0266-1). The authors, at the University of Tromso, Norway, report: “Close-up photos of young women and adult men with either blue or brown eyes were rated for their […]