Cat Owners’ Personalities, and Satisfaction With Their Cats [research study]

Evidence mounts about what kinds of cat owners are satisfied with their cats. This new study explains: “The Purrfect Match: The Influence of Personality on Owner Satisfaction with Their Domestic Cat (Felis silvestris catus),” Rebecca Evans, Minna Lyons, Gayle Brewer, Sonia Tucci, Personality and Individual Differences, vol. 138, 2019, pp. 252–256. The authors (one of […]

Interview with personality-of-rocks Ig Nobel Prize winner Shelagh Ferguson

The 2016 Ig Nobel Prize for economics was awarded to Mark Avis, Sarah Forbes, and Shelagh Ferguson, for assessing the perceived personalities of rocks, from a sales and marketing perspective. They documented their research in the study “The Brand Personality of Rocks: A Critical Evaluation of a Brand Personality Scale,” Mark Avis, Sarah Forbes, and Shelagh […]

“Free personality tests are more reliable and efficient than the paid variety”

BPS Research Digest reports: Free personality tests are more reliable and efficient than the paid variety In most areas of life, we expect the free versions of products to be sub-standard compared with the “premium” paid-for versions. After all, why would anyone pay for something if the free equivalent were better? However, a new study […]

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