This week’s Feedback column (that I write) in New Scientist magazine has five segments. Here are bits of each of them: Time for love — Valentine’s Day celebrates coupling. Alan McWilliam tells Feedback about an offer he received, before the most recent Valentine’s Day, from a US-based biotechnology company. It couples charm with other qualities. Alan says: “I […]
Tag: Mice
Cola for Mice / Read a bicycle / Head Organ / Life in Salt
This week’s Feedback column (that I write) in New Scientist magazine has four segments. Here are bits of each of them: Cola: a swell tale — … If you are a male mouse who drinks lots of Pepsi or Coca-Cola, and if you mainly enjoy reading manly adventure stories, get yourself a copy of the latest write-up from […]
Shakespeare and the whole-mouse homogenizer
Seeing that Shakespeare introduced many words to his audiences, the makers of modern homogenizers are using Shakespeare to introduce the introduction of their product’s name to their audience. The nature of the product may already have been familiar to many people because of a charming old ad, reproduced here (thanks to Scott Langill for bringing […]
Just Says In Mice [a studied approach to certain studies]
“This twitter account calls out press releases of studies on mice that discuss the studies as if they were performed on humans,” says Samantha Joel. The twitter feed is @justsaysinmice. The feed itself is the work of James Heathers.

