How One American Homeowner Deployed Christmas Decorations

Some homeowners in the USA deploy more Christmas ornamentation than other homeowners, a statistical fact explored in a study, published in 1987, about one of the statistical outliers. That study is: “It’s the Thought That Counts: A Case Study in Xmas Excesses“, Richard W. Pollay, Advances in Consumer Research, vol. 14, 1987, pp. 140-143. The […]