“Burned Popcorn and Broken Crystal Balls: Beware of False Prophets Bearing Food,” Ed Chung, Hiroshi Nakamura and Amy Spielbauer, in Proceedings: Marketing Management Association Spring Conference 1999. R. Green, D.Varble and G. Wunder, eds.. Chicago, 1999 . The authors, at St. Norbert College, Wisconsin, report: “In the late 1980’s, Faith Popcorn forecasted the trends of […]