An economics paper explains, perhaps, the epic endurance of nickel-a-bottle Coca-Cola: “‘The real thing’: nominal price rigidity of the nickel Coke, 1886-1959“, Daniel Levy and Andrew Young, Journal of Money, Credit and Banking, (2004). (Thanks to Sandeep Baliga for bringing this to our attention.) Levy and Young write: We report that the price of a 6.5oz […]
Tag: endurance
John Paul Stapp’s famous rocket sled stops
This video shows John Paul Stapp riding rocket sleds (and other test vehicles) to discover the limits of human endurance. The endurance part came at the end of each ride—when the vehicle made a sudden stop. Stapp was interested in learning how to build aircraft that would better allow people to survive a crash. The […]
28 Straight Hours at the Keyboard
German and Austrian researchers analysed what happened to pianist Armin Fuchs when he spent more than a full day playing over and over again, nonstop, an oddly-named piece of music by a French composer. They also analysed what happened to the music. This was a tour de force of artistic and neurological repetition. The research […]