“MRI Sex: The most viewed article in BMJ”, after 20 years

An editor of the British Medical Journal (The BMJ) told us a few years ago that one particular BMJ paper, published in 1999, has—from the moment that paper was awarded an Ig Nobel Prize in the year 2000— consistently drawn more web visitors—many, many more—than anything—anything—else published in the history of The BMJ. Everything every […]

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