When consumers come across vast swathes of legal text presented in ALL CAPS (example) , do they pay more attention to it? An old anecdote tells of Niels Bohr, the Nobel-winning physicist, whose door was adorned by a horseshoe. When asked by an incredulous guest whether he believed in such superstition, Bohr replied that “I’ve […]
Category: Research News
Research — on any and all subjects — that makes people LAUGH, then THINK.
Using Hot Coffee to Dislodge Meat in the Throat
If someone has a hunk of meat stuck in their throat, should you advise them to drink a mouthful of hot coffee to dislodge the meat? This study suggests an answer to that question. “Esophageal Hematoma Associated with the Bolus Ingestion of Hot Coffee,” Yorinari Ochiai, Daisuke Kikuchi, and Shu Hoteya, Internal Medicine, epub 2020. […]
Headline Power: Wine + Cheese + Cognitive
A new press release demonstrates how to draw attention (as yours is drawn right now) to a press release by including the words “wine”, “cheese”, and “cognitive” in the headline: Diet modifications — including more wine and cheese — may help reduce cognitive decline, study suggests Date: December 10, 2020 Source: Iowa State University Summary: […]
Playing pop hits not linked to increased profit for London buskers [study]
Does the choice of music which a busker plays affect how much money is donated? Perhaps not as so much as you might think. Over the course of 24 days in 2019, a field experiment was carried out by a research team from Goldsmiths [1] University of London. It featured a professional busker [2] performing […]