Self awareness, teamed with Kim awareness and Bae awareness, produced this study about unwrapping wrapped boxes:
“Exploring the First Momentary Unboxing Experience with Aesthetic Interaction,” Chajoong Kim, James A. Self, and Jieun Bae, The Design Journal, vol. 21, no. 3, 2018, pp. 417-438. Here’s detail from the study:
The authors are at UNIST (Ulsan National Institute of Science Technology), and the Busan National Science Museum, South Korea.