“How to Order a Beer—Cultural Differences in the Use of Conventional Gestures for Numbers,” is one of several studies featured in the article “Numbers Research — research some people think they can count on,” which is one of the articles in the special Numbers issue of the Annals of Improbable Research, which is one of the 142 issues published so far!
The beer ordering study is by Simone Pika, Elena Nicoladis, and Paula Marentette, published in The Journal of CrossCultural Psychology, vol. 40, no. 1, 2009, pp. 70-80.
