Cuteness Engineering (2017 book)

Are you looking for a “state of the art monograph which presents a unique introduction to thinking about cuteness and its incorporation into modern, especially computer-based, products and services” ? If so, you could consult Cuteness Engineering : Designing Adorable Products and Services (Springer International Publishing, Hardback £61.99 or e-Book £48.99).

Here is an example chapter -: Taxonomy of Cuteness by Aaron Marcus, Masaaki Kurosu, Xiaojuan Ma, and Ayako Hashizume. The authors use the Manga 109 dataset (compiled by the Aizawa Yamasaki Laboratory, Department of Information and Communication Engineering, the Graduate School of Information Science and Technology, the University of Tokyo) to break down ‘cute’ manifestations into a considerable number of distinct taxonomic groups – for example :

▪ Scary cute with facial scar

▪ Awkward (frustrated) cute with squeezed eyes


▪ Stupid cute with exaggerated eyes and mouth [illustrated]

The taxonomy is an ongoing project, say the authors :-

“We expect it to expand and differentiate in detail as more examples become well known to students of cuteness engineering/ design and as cuteness expands its role in the ongoing development of products and services.”

Also see : Goo Labs’ search engine for Kawaii, things that are cute