Spence: Come to your (combined) senses!

Ig Nobel Prize winner Charles Spence stars in this new short video about sensibility about senses:



The 2008 Ig Nobel Prize for nutrition was awarded to Massimiliano Zampini of the University of Trento, Italy and Charles Spence of Oxford University, UK, for electronically modifying the sound of a potato chip to make the person chewing the chip believe it to be crisper and fresher than it really is. [They describe that research in the study “The Role of Auditory Cues in Modulating the Perceived Crispness and Staleness ofPotato Chips,” Massimiliano Zampini and Charles Spence, Journal of Sensory Studies, vol. 19, October 2004,  pp. 347-63.]